Priya Patel
TLDR:
Adyen, a global fintech company, received the highest possible score in six criteria in The Forrester Wave™ Merchant Payment Providers, Q1 2024 report. Adyen excelled in vision, innovation, payment performance optimization, omnichannel payments, POS terminals, devices, and partnerships, and payment data enrichment. The company is praised for its single platform and API approach and its customer-driven innovation philosophy.
Global Fintech Adyen Receives Highest Possible Score in Six Criteria in New Merchant Payment Provider Report by Independent Research Firm
Adyen, a leading global financial technology platform, has been recognized by The Forrester Wave™ Merchant Payment Providers, Q1 2024 report for its exceptional performance in various criteria. The company received the highest score in six different categories, indicating its strong position in the market.
According to the report, Adyen stands out for its vision, innovation, payment performance optimization, omnichannel payments, POS terminals, devices, and partnerships, as well as payment data enrichment. The company’s commitment to customer-driven innovation is highlighted as a key factor in its success.
The Forrester report specifically notes that Adyen excels in payment performance and omnichannel capabilities. It mentions that Adyen is often the first to introduce new features to the market, showcasing its commitment to staying ahead of industry trends.
One of the standout features of Adyen highlighted in the report is its single platform and API approach. This approach allows the company to offer a seamless experience for merchants across different geographies and channels. Customers who have transitioned to Adyen from other providers have praised the platform for its transformative impact on their businesses.
RextCustomer, a reference cited in the report, likened the switch from a legacy player to Adyen as “like going from a Nokia to an iPhone” in terms of product perspective, highlighting the significant improvements experienced by merchants using Adyen.
Roelant Prins, Chief Commercial Officer at Adyen, emphasized the company’s focus on customer-driven innovation and expressed gratitude towards customers for their role in shaping the platform. Adyen’s unified approach and cutting-edge technology, including machine learning and data analytics, empower merchants to enhance their business operations and drive growth.
As a financial technology platform catering to enterprise organizations, Adyen’s solutions are designed to boost authorization rates, improve payment acceptance, and ultimately support merchants in achieving their ambitious growth targets. The company’s recognition in The Forrester Wave™ Merchant Payment Providers report is a testament to its global leadership in the fintech industry and commitment to customer success.
Overall, Adyen’s exceptional performance in the evaluation criteria and its customer-centric approach position it as a top choice for merchants looking to optimize their payment processes and enhance their business capabilities.
