Portugal’s Banco BPI and Fintech Personetics launch app for SMBs.

March 15, 2024
1 min read


  • Portugal’s Banco BPI and Fintech Personetics have launched Pulsoo, an app to assist SMBs with operations.
  • Pulsoo provides hyper-personalized insights and recommendations tailored to the financial literacy level of SMB owners.

Portuguese bank Banco BPI and Fintech Personetics have collaborated to introduce Pulsoo, an independently branded application aimed at empowering small and medium business (SMB) owners in managing their businesses. Pulsoo, a 360⁰ business insights ecosystem, utilizes Open Banking capabilities and Personetics AI-based engagement platform to cover various issues such as current accounts, loans, taxation, fiscal planning, employee management, and more. By providing hyper-personalized insights, Pulsoo aims to help business owners manage their companies more effectively.

Personetics’ Engagement Platform enriches businesses’ data and categorizes it in a meaningful way for owners, and AI, machine learning, and NLP models are used to generate hyper-personalized insights and recommendations. The partnership between Banco BPI and Personetics has resulted in Pulsoo being brought to market in just 6 months, with the aim of supporting the numerous SMEs in Portugal.

Banco BPI, a financial institution focused on retail banking in Portugal, has launched Pulsoo to cater to the specific needs of SMBs and offer advanced analytics and actionable recommendations to increase business success. The collaboration between Banco BPI and Personetics exemplifies a value-driven approach to innovation, providing innovative solutions to the Portuguese market.

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