Priya Patel
TLDR:
Potomac Fund Management has announced the release of its new model analysis and proposal software, Guardrails. The software aims to provide financial advisors with better tools to analyze, optimize, and blend model portfolios. Potomac partnered with Fraction to create the development team for the software.
Key Points:
- Potomac Fund Management has unveiled its new model analysis and proposal software, Guardrails.
- The software is designed to provide financial advisors with better tools for analyzing, optimizing, and blending model portfolios.
- Potomac partnered with Fraction, a development firm, to create a modular development team for the software.
Potomac Fund Management has announced the release of its new model analysis and proposal software, Guardrails. The software aims to provide financial advisors with better tools to analyze, optimize, and blend model portfolios. According to Jeff Goodnow, Chief Growth Officer at Potomac, the current selection of proposal tools is “sub optimal,” and the company decided to build its own software to address this issue. Potomac partnered with Fraction, a development firm founded by Praveen Ghanta, to create a modular development team specifically for the task.
Potomac believes that as an investment strategist with a multi-decade long track record, it is uniquely positioned to understand how portfolio risk and return can be translated into real-world applications. The company identified a gap in the existing market where most proposal tools are built by FinTech firms for FinTech firms and may not fully understand asset management. Guardrails is designed to be risk software built by risk managers to solve the problem faced by many advisors today, which is access to countless investment strategists with no elegant way to combine them into an optimal portfolio. Potomac engineered Guardrails to meet the varying risk profiles of different clients through features like Model Research, Optimizer, and Blender.
The company believes that the tools that work well with clients are the ones that are easy to use and understand. Guardrails aims to provide easy-to-use risk software that offers protection from risk when advisors need it most. Through its partnership with Fraction, Potomac was able to create a small and focused development team, avoiding the high costs associated with hiring a larger development firm. Guardrails is now available to financial advisors as part of Potomac’s suite of resources.
