The Fintech Files: UK firm could win big with US bitcoin ETF.

January 16, 2024
1 min read


  • The US Securities and Exchange Commission’s approval of 11 spot bitcoin ETF applications has been seen as a major milestone for the US crypto industry.
  • However, a London-based firm with just 30 staff has emerged as an unexpected winner from the approval.

A London-based firm with only 30 employees has been identified as an unexpected winner following the US Securities and Exchange Commission (SEC) approval of 11 spot bitcoin exchange-traded fund (ETF) applications. The approval, which includes applications from major US firms such as BlackRock and Fidelity, is being viewed as a significant moment for the US crypto industry, which has long battled with regulators.

The London firm, whose name has not been disclosed in the article, is expected to benefit from the rising demand for cryptocurrency in the US. As a result of the ETF approval, market participants anticipate increased interest and investment in bitcoin, which could drive up its price and create additional demand for services provided by cryptocurrency-related firms.

It is unclear what specific services or products the London-based firm offers, but its small size implies that it may be an agile and niche player in the market. With the potential influx of new investors into the crypto space, the firm’s expertise and tailored solutions could attract clients looking for personalized and specialized services.

The SEC’s approval of the bitcoin ETF applications is seen as a turning point for the US crypto industry, which has faced regulatory challenges and skepticism from traditional financial institutions. The approval offers a level of legitimacy and recognition to the crypto industry, which could encourage more institutional and retail investors to enter the market.

While major US firms like BlackRock and Fidelity are expected to dominate the market due to their size and established reputations, the emergence of a smaller London-based firm as a winner highlights the potential for smaller players to capitalize on the growing interest in cryptocurrencies. This demonstrates that size and location may not be the sole determining factors of success in the crypto market.

As the demand for cryptocurrencies continues to grow, it will be interesting to see how the landscape evolves and which firms emerge as key players in the industry. The London-based firm’s ability to position itself as a winner in the wake of the ETF approval bodes well for the future of the crypto industry and showcases the opportunities available for firms of all sizes.

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